Some people confuse Enrollment with Selling because of the similarities.  The main difference is that being enrolled doesn’t have us feeling like we’ve been sold.  The most effective way to define Enrollment is:
 A Win/Win interaction that produces and Win/Win transaction.
Watch how children ask for (and get!) what they want. Enrollment starts with Intention, then we must have Permission and the most important aspect is creating Value or Vision with the other.  Next, we can Advocate from our own experiences or go straight to the Call to Action.  Last is Follow Up and Follow Through, which is also critical.

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