We think that Going to the Next Level is something that looks so hard and challenging that we find staying put easier. In reality, that Next Level is usually small. Accomplishment and achievement comes when we go to the next Floor up as opposed to the next Step up.
How do we overcome the fear of failure? One strategy would be to look at the prices we have paid for playing small, thus the Stick. Another perspective would have us consider the possibility coming alive and real in all its magnificence, thus the Carrot. Whatever the motivation, it requires Action.