If Content Is King, Then Context Is God

We hear over and over again about the importance of Content.Action

Sure, a songwriter needs to produce a catchy hook for a song to sell. A photographer must capture that right emotion, at the right time, to get published. Words don’t matter, their meaning does.

Still, all Content pales in comparison to Context.

Context contains the space that Content resides in.


It’s music that touches our soul; the songs are just an aid. It’s the expression of the image that moves us; not just another picture. We can say or write anything; it’s our intention that drives the point home.

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