Next, comes action; this is what usually stops us dead in our tracks. It could be: “I don’t know how or what to do…” or “…that looks too big for me to take on…” Sound familiar? Having your fingers on the pulse of demand will bring success faster than virtually anything else.
It’s not reinventing the wheel; it’s not making the great discovery, although if that were to happen, great, just don’t count on it. It’s about two things: Giving and Action. Give people what they want; not what you want people to have or what you think they want.